The influence of information and communication technologies in the field of trade, through digital marketing and e-commerce, especially in the Covid and post-Covid period, has the intention of taking precedence over the traditional way of trade. What is your experience so far, both as a seller and as a buyer?

When we talk about consumers in Montenegro, it is more difficult for them to decide on online trade and how to adapt to online trade and gaining trust, it goes slower. From past experience, we can say that the traditional way of trade is still dominant. Our attitude towards online trade is positive, and the slower growth trend of trade does not discourage us because we are looking to the future, and further development of digitalization awaits us in the future.

Evaluate the impact of social networks on bringing the offer closer to end users?

Social networks are, in slang terms, a “funnel”, which directs consumers towards purchases, whether they are made in a traditional way or online. We take a very dedicated approach to creating content on these channels and adapt to all trends and current events.

Sublime your experience in one message and convey it as a necessary lesson that future e-sellers should know.

A high-quality trading platform, simple and functional, as well as technically sound, is a prerequisite for a good start.

What is your proposal for the improvement of e-commerce business, in the sense that end users are more interested in this type of purchase? How to animate them, what to offer them (tie up with a bank, offer special cards for trade, improve logistics for delivery…)?

Creating quality content, a unique offer, interesting visual solutions, current blogs, are just some of the steps that need to be taken to get end users interested. Quality logistics as well as the method of payment by card is one of the prerequisites.

What strategy do you use to be recognized in the market as an e-commerce success story?

The initial strategy was based on a general marketing orientation, where we invested significant effort in creating a functional and receptive platform from the user’s point of view. The further strategy will be based on more aggressive promotion of the e-platform itself and the online drug store concept.

Delivery time is very important for the customer. How do you provide logistics for order delivery? Do you have contracts with the post office, transport or courier service, or have you developed your own delivery unit?

Delivery time is very important, that’s why we decided on one of the safest ways of delivery, which is cooperation with the Post of Montenegro.