The influence of information and communication technologies in the field of trade, through digital marketing and e-commerce, especially in the Covid and post-Covid period, has the intention to take precedence over the traditional way of trade. What is your experience so far, both as a seller and as a buyer?

E-commerce is commerce with many conveniences, but the traditional trip to the supermarket is still the most common way of shopping. The VOLI.me webshop project was created as a response to the Covid crisis. The company VOLI assembled a team that set big goals and achieved them. VOLI.me has the most modern platform and offers a wide range of items. Online payment is the only option, which provided absolute contactless trading. The webshop really achieved great success and was a novelty that eased the Covid crisis for many.

Evaluate the impact of social networks on bringing the offer closer to end users?

The past and present way of selling and buying are diametrically opposed. The development of technology and the availability of social networks makes your product available to everyone, anywhere in the world. Therefore, in order to sell anything, you only need the Internet, you can present your product with a picture, video and description. It has never been easy to market a product and it is very easy to sell through advertising, once again quality and reliability is what sells a product. Marketing investment is sometimes as important as product quality.

Sublimate your experience in one message and convey it as a necessary lesson that future e-sellers should know.

• E-commerce is the future of the next generations, it is important to develop and bring it closer to the user.
• Always be in step with the times and think ahead.
• Follow, listen and always be ready for the right and innovative moves, in response to a demanding market.
• Always respond to all customer needs, go the extra mile to provide impeccable service.
• Our satisfied customer is our greatest motivation.

What is your proposal for the improvement of e-commerce business, in the sense that end users will be more interested in this type of purchase? How to animate them, what to offer them (tie up with a bank, offer special cards for trade, improve delivery logistics…)?

Habits are slowly changing in Montenegro as well, this type of commerce is relatively new in our business and it will take some time for it to fully take root. We try to always offer our customers some additional value, e.g. the most detailed information about products, discount, free delivery for loyal customers, multilingualism, etc. Customer mistrust is still a key issue, so ensuring secure payment is paramount.

What strategy do you use to be recognized in the market as an e-commerce success story?

From the very beginning, we have been recognized as a top quality service, a modern online platform and the most secure online payment guaranteed by our partners. At the beginning, we set goals and standards, which we adhere to unconditionally. Innovation, offer and additional values ​​set us apart; Pick up station, Call center, the widest assortment. Product and service quality is imperative. Voli quality is easily recognized in the frame of the online shop VOLI.me.

Delivery time is very important for the customer. How do you provide logistics for order delivery? Do you have contracts with the post office, transport or courier service, or have you developed your own delivery unit?

Voli has developed its own logistics and vehicle fleet intended only for online shop delivery needs. The e-commerce office is a team of several associates, an administrator who receives and delegates orders, a commission agent who is key in the process that separates, sorts and packs items and drivers who further distribute.